Louanne Learning
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One of my nieces works in marketing for the City of Niagara Falls. I asked her about some of the tools she uses.
She sent me this information below --
- Very easy drag-and-drop editor
- Ready-made YouTube and social templates
- Built-in music, animations, transitions, and stock clips
- Great for brand consistency
Cons:
- Limited detailed video cutting
- Some features require paid version
- Best for short or simple videos
Best for: intros, promos, social clips, text-heavy videos
- Free on Mac and iPhone
- Easy trimming and transitions
- High-quality YouTube exports
- Very stable performance
Cons:
- Only works on Apple devices
- Fewer design effects
Best for: vlogs, interviews, product demos, basic edits
- Completely free
- Works on Mac and Windows
- More control than Canva
- YouTube export presets
Cons:
- Older-looking interface
- Fewer templates
Best for: tutorials, longer videos, basic full edits
She sent me this information below --
Easy Video Editing Tools for YouTube Content (Free Options)
Canva – Quick, Trending Content
Pros:- Very easy drag-and-drop editor
- Ready-made YouTube and social templates
- Built-in music, animations, transitions, and stock clips
- Great for brand consistency
Cons:
- Limited detailed video cutting
- Some features require paid version
- Best for short or simple videos
Best for: intros, promos, social clips, text-heavy videos
iMovie – Simple Video Cutting
Pros:- Free on Mac and iPhone
- Easy trimming and transitions
- High-quality YouTube exports
- Very stable performance
Cons:
- Only works on Apple devices
- Fewer design effects
Best for: vlogs, interviews, product demos, basic edits
Shotcut – Free All-Purpose Editor
Pros:- Completely free
- Works on Mac and Windows
- More control than Canva
- YouTube export presets
Cons:
- Older-looking interface
- Fewer templates
Best for: tutorials, longer videos, basic full edits
Simple Comparison Chart
Tool | Works On | Best For | Ease of Use | Cost |
Canva | Web, Mobile | Stylish content | Very Easy | Free/Paid |
iMovie | Mac, iPhone | Basic edits | Very Easy | Free |
Shotcut | Mac, Windows | Full video editing | Easy | Free |