How are you guys keeping up momentum on social media?

aside_dish

aside_dish

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I write in a very niche genre (fantasy legalese), but a ton of people have expressed interest in my stuff, so I decided to create a TikTok.

Initially, it went well, my first video getting 27k views! Was all super excited, and I was still getting 700-1k views in subsequent videos.

But recently, I've been posting videos that have been getting 20-40 views, and I'm unsure why. The content is similar to every other post, the hashtags are the same, I'm using similar music. I just can't figure out why a few of my posts are just doomed from the start.

Anyone know why this happens? I've posted a screenshot so you see what I mean. Thought I was gaining momentum, but it's died out in just a day.

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Im not on tiktok but i know a few days ago, people were posting on FB about the change in regulations had people leaving tiktok.

Maybe that could explain the drastic drop?
 
JT Woody said:
Im not on tiktok but i know a few days ago, people were posting on FB about the change in regulations had people leaving tiktok.

Maybe that could explain the drastic drop?
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Could be part of it, though I didn't even start my TikTok until after these changes came into effect. Just thought it was weird that the first did so well, that I finally had a niche people really enjoyed, and now it's all crickets. Posted two videos yesterday that each got under 50 views.
 
aside_dish said:
Could be part of it, though I didn't even start my TikTok until after these changes came into effect. Just thought it was weird that the first did so well, that I finally had a niche people really enjoyed, and now it's all crickets. Posted two videos yesterday that each got under 50 views.
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Or they've got a sketchy thing where new members get an instant burst of activity to suck them in. Likely a bunch of bots programmed by Tiktok to make everybody think they've found the Golden Goose. I've heard speculation about that for a lot of online platforms. No idea if there's any truth to that, but I know how business works.
 
Homer Potvin said:
Or they've got a sketchy thing where new members get an instant burst of activity to suck them in. Likely a bunch of bots programmed by Tiktok to make everybody think they've found the Golden Goose. I've heard speculation about that for a lot of online platforms. No idea if there's any truth to that, but I know how business works.
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I've considered this as well, and there's definitely some truth to it! I did get quite a bit of genuine engagement, though. Lots of DnD players, lawyers, accountants, etc. My audience, lol
 
DLC said:
Homer got it in one
It's the algorithm
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Welp, I hate the algorithm, lol. I'm now literally getting a handful of views on new posts. I dunno what I did wrong. I'm posting content that my audience likes, they just never see it.
 
aside_dish said:
Welp, I hate the algorithm, lol. I'm now literally getting a handful of views on new posts. I dunno what I did wrong. I'm posting content that my audience likes, they just never see it.
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TikTok is a business built largely on advertising revenue. They want you to pay for reach, is all.
 
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