Albazaz tells me that every three to four weeks, Inkitt has a new hit on its hands. (He defines a hit as a novel that generates a million dollars in sales.) “When you talk to old-school publishers, they’re like, ‘Holy shit, how are you guys doing that?’” he says. Galatea is currently focused on romance and fantasy novels, with plans to expand into the other genres that Inkitt supports. (When I asked about literary fiction,
Albazaz told me that because it constitutes such a small percentage of the total fiction market—2 percent in the U.S., according to Circana—literary fiction likely won’t be a priority anytime soon. “We’re running a business here,” he says.) Galatea seems to have riffed on the self-publishing boom and turned the dial to hyperspeed.